Aim of the website is for articles for mystery experts in all fields.
150 people writing for the website.
The website makes money - Google adsense, guest publishing
Syndicates, universities, Forbes, BBC,
Target search phrase "Tech News" Today's tect news"
All links should be target=blank to open in a new tab
No pro SEO accounts,
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Unnatural link penalties
By far the most common manual penalty handed out by Google is related to unnatural links and there are two key triggers for this:
- Unnatural inbound links: Links from third-party locations pointing to your website that show obvious signs of being spammy or harmful.
- Unnatural outbound links: Links on your website pointing to external domains considered spammy or harmful.
The most common trigger for unnatural link penalties is paying for links through sponsored or paid content. SEMrush data shows that more than half (53%) of unnatural link penalties are attributed to sponsored or paid links, while guest posts and press releases (45%), and PBNs and link networks (27%) are the other two top causes. The same study shows that “in most cases, it is the combination of 2-3 or more types of manipulative behaviour that triggers penalties”.
How to fix: Invest resources into earning high-quality links from relevant, authoritative websites through quality content and legitimate networking. Run regular link audits to identify and disavow problematic links and never engage in paid link building (inbound or out).
