Monday 16 February 2015

Goal Flow in Google Analytics

Goal Flow in Google Analytics 

I post to UKBF and here's a question I answered today:

Is there any way to see if someone came from an advert on UKBF for instance to our site, but they didn't order there and then, but they visited again coming directly to our site and ordered on that subsequent visit. 

On Google Analytics that would just show as a sale from someone visiting the website directly, and not reference the UKBF referral which was the point of origin. 
Have you got Goals setup in GA?

When a goal is registered (sale / contact form) you can look at Goal Flow to find out the referral path.

So, if your visitor comes from a referring site, it will show that the flow as below:
My reply:

Have you got Goals setup in GA?

When a goal is registered (sale / contact form) you can look at Goal Flow to find out the referral path.

So, if your visitor comes from a referring site, it will show that the flow as below:




Have you got Goals setup in GA?

When a goal is registered (sale / contact form) you can look at Goal Flow to find out the referral path.
 As a Google Certified individual I'm happy to help you understand more about the features in Google Analytics - drop me a line on my Contact Form.
Have you got Goals setup in GA?

When a goal is registered (sale / contact form) you can look at Goal Flow to find out the referral path.