Yoast Partner LSEO

My client emailed me over the weekend distraught. He's not had many enquiries recently and whilst I gently suggested COVID (he's a structural engineer in London) he had the weekend to meltdown and start to look for answers himself.

• I'm a sole trader and my website Google page 1 on Google UK for the search term "SEO Freelancer UK" I've been in the SEO/SEM industry 12 years this year www.seolady.co.uk
• We first met 2 years ago, he ignored SEO and came back to me 2 months ago and wanted to migrate from his .info TLD to his.com TLD. Verified, Google Change Of Address Tool, all done in 24 hours. Important to remember. This was in May/June 2020.
• I sent him a SEMrush pro report. He called me and asked "What is it? What does it say?" It was the keyword report. Nothing fancy. I told client to stop going down a rabbit hole on things he had never heard of (SEMrush) and ask him what he wanted me to report ("Everything, I don't know") and I didn't reply as I needed him to focus on his website not running off loose on the internet.
• He was genuinely over excited to have met me and I was stoked to get to prove myself, before SEO work started we agreed on search terms and together we Google searched the phrases and the penny dropped he wasn't ranking at all. Sad client face.
• 30 days later I had demonstrated a gigantic leap for all of his search phrases. Party time, celebrations for Google page 1. Happy client face.

• Second website he wanted SEO'ing, same routine, not ranking and in 30 days I had ranked him to Google page 1. Quiet client. He's moving offices, a huge task for one man and his company of 30 subcontractors and employees. I understand quiet.
• Yesterday (Sunday 6th July 2020), an email out of the blue how he's panicking. He doesn't like my SEO content on his homepage. Note: I was in discussion with his developer to tweak this to be more aesthetically pleasing. I reassured him we could talk about a design compromise vs SEO. 
• This is where it starts to get odd. He called Yoast and spoke to someone. He's got a premium account, but in 12 years of my career I've never heard of anyone speak to Yoast. More prodding, he says it was a Yoast Partner but refused to forward me any emails.
• I tweeted you
• I forwarded your reply to him, he then told me to look at the reports in his email that the Yoast Partner had sent. There as a report for the .info TLD showing a bomb in traffic, obviously because I migrated to the .com domain. Client is now on an extinction burst, screaming on the phone. Said he regretted meeting me more than he regrets his 27 year marriage breaking down. He was inconsolable. Said he was going to roll back both websites! This I did have to interrupt and beg.
• I told him, I said "I'm begging you, please don't roll back your websites" I listened a lot, let him rant, lowered the tone of my voice and asked for 24 hours. Reluctantly he agreed.
• I manually did a keyword search and yup, he's still Google page 1 for both websites

• Client told the Yoast Partner I had told him about my Skyscraper Content, was it good? Client stated on the phone that the Yoast partner said that "No, it's better to have ten small blog posts than one (or more) skyscraper posts
• Yoast Partner then said BOLLOCKS in their email when client relayed that I combined 3 blog posts into 1 Skyscraper content

• This is where alarm bells rang. Also, they told client that his huge drop in Google (untrue) is due to a missing canonical tag

• Client fired me. Refused to answer any of my messages or emails. I don't care that I've been fired, if the email is genuinely from LSEO then I would be concerned. However it could be a scammer posing at LSEO as it's the first company to be mentioned on your partner's page. Also there is zero mention of them saying they are a current Yoast partner on their website. The only reference is a 2015 blog https://lseo.com/kris-jones-interview-seo-expert-wordpress-plugin-guru-yoast/ when I use site:lseo.com yoast partner
• Client refuses to forward me the emails saying he doesn't need to prove anything to me. I'm angry if he has been scammed the 2 scenarios here are LSEO.com saying
• 1 -  A) Skyscraper content isn't effective and B) a re=canonical tag is responsible for C) [a non existent] "website drop in rankings" demonstated by the sharp decline of a TLD that's no longer live and is 301'ing over to his .com domain
• 2 - There's a company pretending to be LSEO.com. Which I can't prove as the client won't forward me an original email from them.

Should you wish to email me direct I'm at nina@seolady.co.uk - yes I can confirm my identity

Thank you for your time.
Nina May Payne